Graphic design is the process of visual communication and problem-solving through the use of typography , photography and illustration . The field is considered a subset of visual communication and communication design , but sometimes the term "graphic design " is used synonymously. Graphic designers create and combine symbols, images and text to form visual representations of ideas and messages. They use typography , visual arts and page layout techniques to create visual compositions . Common uses of graphic design include corporate design (logos and branding), editorial design (magazines, newspapers and books), wayfinding or environmental design , advertising , web design , communication design , product packaging and signage .